Success NOW!

The ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short reports related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendors website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your
subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest amount of time.

Julie Morris suggests http://www.AffiliateMarketingCashSecrets.net
We welcome marketers who are looking to make a passive income completely on autopilot with this powerful, but simple marketing system.

Article Source: http://www.thearticleshare.com

Change Your Life In 5 Minutes - The Steps To Success

Successful people make habits of certain things.  Things they do unconsciously.  Generally they don’t think too much about “being successful”.  They are too busy doing the things that make them successful.  If you study these habits and attributes, and make them part of your daily life, and learn what habits to avoid you can duplicate their success.  When you are ready to start you home business, you really need to know what habits to develop, and which ones to stay away from.

What follows are the reasons that top business owners have identified as the reasons that people fail at home businesses.  See if you can identify any of these traits in yourself and make the change toward a success oriented behavior.

The first reason for failure is starting and proceeding tentatively.  You either want to do this or you don’t.  You cannot go into something that you intend to succeed at thinking well, we’ll see what happens.  If that’s your attitude, just spend your money on lottery tickets.  You’ll have a better chance of winning.

If you speak with successful people, the vast majority of them will tell you that their achievements were made with hard work, commitment, determination and an attitude of persistence.  We all know the stories of  people who just got lucky”.  But frankly, those stories are few and far between.  Successful people make their luck.  Its amazing how much luckier you can become when you work diligently at something.

If you are serious about having a home business then your commitment, your money and your time can certainly improve your “luck”.  Leverage your strengths, make a commitment to what you are going to accomplish and then watch your luck improve.

The second reason for failure is that most people spend their time doing things that don’t really move them forward toward their goals.  It can be difficult to work at home.  There are multiple distractions and it is easy to get off track and spend all your time doing busy work, and not productive work.  Its important to organize your office, to have things in order, return messages, and handle the mail.  But it doesn’t directly make your business more successful.

In order to advance toward your goals, you need to do the things that bring in clients and put money in your pocket.   Get up more adwords campaigns and advertising, draft letters for your email autoresponder, do those things  you know you need to do to bring more traffic to your website.

If your spending all your time doing busy work, you feel like your getting something done.  You probably are getting something done, and there is nothing wrong with that.  You just have to realize that what your doing isn’t bringing in any money, and it is not getting you closer to your goal.

So the second habit to develop is to understand what kind of work your doing.  If your spending 100% of your time doing busy work, then you need to adjust your day so that the majority of your time is spent on income generating, business producing activities.  Make that change, and your business will immediately begin to become more successful.

The third failure is one of diminishing excitement.  When you first start a business, your excited.  You cant wait to work on it.  You spend your time planning dreaming and working toward your goals.  After a few weeks, or months, the excitement wanes.  You haven’t made much money, and as the frustration and excitement wear off, the doubt begins to creep in.  Your feeling of excitement turns to thoughts that you might have made a bad decision.  It is in this moment, that the successful are separated from the average.  You must stay laser focused on  your goals and your business.

The thing about an internet business is that it doesn’t take much money to get into.  You may, over a few months invest a few hundred dollars in various software and other things to make your job easier.  But in the end, the small investment works against you from a commitment stand point.  It makes it much easier to throw in the towel.  Without the financial commitment and with growing doubts replacing your enthusiasm you may feel that this is the perfect time to quit.  Don’t keep thinking that the grass is greener on the other side.

You picked your business for a reason.  And picking a new one won’t make things better because the one thing you keep bringing to every business you do, is you.  You can be successful if you make that commitment, and stick with it.  Eventually the things that you need to do to become successful at the business  you are already in will become second nature.

The fourth reason for failure is not accepting personal responsibility.  Your failure is no one else’s fault.  That;s right, I said it.  You are the only one responsible for your success or failure.  Likewise, there is no one else that can take credit for you success.  You are the master of your fate.  This is a trait of successful people.  They accept responsibility for their mistakes.  People who fail have the tendency to blame others.

So develop the habit of accepting responsibility for your business, your decisions, and the achievement of your goals.  Its a habit that will serve you well in your quest for success.

The fifth reason people fail is that they have not specifically set out what they want to achieve, and they have no roadmap to get their.  Imagine getting into your car with only the plan of going to the “town of success”.  You have no idea where this town is, but you feel like it is far away.  You have no map, no directions or guidance of any kind.  People that do this actually do have a plan.  Their plan is to drive around aimlessly and see if they can find their goal.  What kind of a program is that?  How much time will it take?  Will they even find the town?  How much quicker would it be if they had a map, or directions.  The map gives them the ability to go directly to their goal.  Having a plan also gives you some control over you time.

We lead busy lives.  The bills have to be paid, the kids have to get to school, the dog has to be walked, our home, our family, our job.  And on top of all of that, we try to squeeze in time to run a business.  Amid all the distractions, we try to figure out what to do next.  Having a written plan makes this process less thought intensive.  If you know exactly what has to be done, you can proceed through it with determination, and the knowledge that you are achieving something for your business.

There are several things that you need to know in order to organize your time properly.  If you don’t have a plan in place, the following suggestions will help you get started:

1. You need to know how much time you can give your business.  This should be written down so you have a work schedule.

2. What software or other tools do you need.  This includes books, products, suppliers, etc.

3. Specifically, EXACTLY, what is your goal for the next 15 days, 30 days, 6 months, one year.

4. Accept responsibility for you’re your business.  Don’t blame others when you fail.  In accepting responsibility you will develop confidence in your decisions.

5. Set your goals, write down your plan
These suggestions really will make the difference between success and failure at your home business.  It won’t take much time, 1 to 2 hours at the most to write your plan.

That’s it.  Five simple truths about how to succeed at a home business.  So do you remember what they were, lets summarize:

1. Work hard, and stay commited.

2. Spend your time doing things that bring in customers, clients and money.  Spend less time doing just busy work.

3. Stay motivated.  Go to seminars, listen to cd’s of your favorite motivators, read more about your industry.  Find what makes you excited about your business, and immerse yourself in it.

4. Take personal responsibility for your business.  Its successes and its failures.

5. Write down your goals.

If you decide to take this path, arm yourself with these qualities. You will reap the rewards that will change your life forever.

Chuck Hoskins is an active health care professional in the San Francisco Bay area who now operates several websites related to health care, marketing and helping others to become successful at their home business.  If you make the decision to start a successful home based business, YourLifesDream.com is a great place to get a step-by-step plan for success.

Article Source: http://www.thearticleshare.com

Success University is not a traditional educational institution. Success University is affordable considering what it would cost to see these professionals by going to their seminars. Success University is EXPLODING around the world right now as you’re reading this letter. Success University is a home-based business opportunity that can be easily marketed using the power of the internet. Success University is essentially a company comprising over 50 of the world’s leading personal achievement authors, speakers and teachers, whose aim it is to teach people all over the world how to become successful and achieve anything they want to achieve in life, whether it’s achieving financial success or simply becoming healthy, or improving your relationships for example. Success University is also packed with educational and training materials for you to use when you become a member. Success University is one of the Best Opportunity and probably the world’s most perfect home-based business available today. Success University is one of the few sites that actually tries to help people who join up.

Business

Create a solid home business, with an easy to grow and sustainable income. Get special insider training and mentoring from over 50 of the world’s greatest business experts. Success University has grown so fast and has created so many success stories that we have passed up the traffic rankings of companies that have been in business for decades. Although they have developed unique programs for the real estate, investment banking and network marketing industries, their courses are typically designed to support the individual who seeks to grow to a higher level of functioning, and therefore become a more effective and successful business person.

Personal

It is designed to suit your personality and needs. Success University gives you “private” access to more than 100 of the world’s most advanced personal development courses on the planet. Les Brown As a renowned professional speaker, author and television personality, Les has risen to national prominence by delivering a high energy message which tells people how to shake off mediocrity and live up to their greatness. His personal and professional development seminars and programs explore diverse topics ranging from the arts and sciences, human potential technologies to the world religions and philosophies. Leading Network Marketing Professional, and Success Coach, Barry Donalson will give you the fundamental tools for developing the leaders you need to succeed professionally, financially, and personally. How to identify your money personalities to grow your business. Jeffery CombsJeff has personally consulted with thousands of clients in the past 6 years, and is highly sought after by start-up companies as well as established businesses seeking to expand their profitability through distributor training programs. Early in life, however, he made the decision to leave the “Country Club Smart” way of life and pursue a more personally satisfying life in Network Marketing.

Web

Some students have seen as high as 1 out of every 5 visitors to their website enroll. You will learn how to create a Website without any prior knowledge of how they are made and learn how to utilize it to gain more traffic to your Success University link. You’ll learn the little known secrets that the biggest marketers on the Internet us to drive MASSIVE amounts of traffic to your website.

Success University is very much a possible route to self improvement. Success University is also positioned at the forefront of a 64 billion dollar annual industry. Success University is a win-win situation for all. Success University is not just an opportunity to earn but you also learn about making money and all related topics involved in making money, it is a university that sells knowledge on how to make money. Success University is the most PROVEN, profitable and stable network marketing business opportunity in the world. Success University is the first on-line education company devoted exclusively to personal development and entrepreneurialism. Success University is both a membership site and a business opportunity. Success University is the fastest growing global work at home program.

10 Mistakes Business Owners Make Online - Part 2 by Andrew C Clacy

Mistake 6 – No Pay Per Click Advertising

The sixth mistake ties in with the fifth mistake, and that’s a lack of pay-per-click advertising. And what’s pay-per-click advertising? Well, if you go to Google and you do a search on anything, you’ll see on the right-hand side there are ads. They look like little boxes. You actually pay for when anybody clicks on your ads.

Now, if you’re a local advertiser, you can get very cheap ads by just advertising locally in Google, and it’s very easy to set up. So, you should really concentrate on whether you’re in Toorak in Melbourne or you’re on the Gold Coast or in a country town such as Coffs Harbour, Albury - Wodonga Pakenham, anywhere like that.

You could actually do local search engine, pay-per-click search engine advertising very cheap, and you can also pick up national and international traffic as well. So, pay attention to having a pay-per-click advertising either through Yahoo or Google. They’re the two main ones and they reach about 90% of the search engine traffic.

Mistake 7 – No Merging Online with Offline

The seventh mistake is a lack of merging online with the offline. And what I mean by that is there’s very little thought about advertising your website offline, in terms of classified ads, because if you’re running Google ads like the previous strategy, you can do split testing quite easy and you’ll find out which ad works best.

Now, if that ad works the best online, the wording’s also going to work offline. So, simply get that ad that works the best on the Internet and use it in classified ads. The other thing I would add in there is a phone number when advertising offline.

So, really advertise your website offline. Work out systems to collect an email offline to bring online, and bring your online offline as well. And there are many ways of doing that, but you really must put these systems into place to really get a lot more success on the Internet.

Work out systems that your sales people can use to follow up leads from your website. Does each sales person have their own unique page? Do they have their photo and welcome audio? These things really help to connect with your clients or customers.

Mistake 8 – Tactics Vs Strategy

Another mistake is really big as well. It’s tactical versus strategical. Most businesses are very tactical. They’ll go out and they’ll do one tactic at a time. A tactic might be submitting articles or getting links so you can get more traffic, but what’s your strategy?

The strategy of the entire site and how that fits into the strategic business is much more important. We must think about: how your business is set up; what sort of staff can handle the orders’ what can they do; what’s your strategy for merging your whole business into the website?

Because the business is the big part, the website is only one marketing tool and one aspect of your business, but it’s a very powerful aspect because you don’t need as big ads to sell. You just need your offline ads to go back to your website and let the website do the selling.

But what’s your strategy for doing that? And if you’re concentrating on tactics, you may be too haphazard. You need actual strategy and structure and systems that fit into building website success. Find out what fits into your business strategy, and work your website backwards from there. Do you have procedure manuals/ documents in place that tie in with your website?

Mistake 9 – No Immediate Action

The ninth mistake I see that business owners make is a lack of incentive to take immediate action by the end user. And there’s very little on the Internet, very little reason to call now or to ring you now or to email now. So, you must think of incentives.

Now, an incentive could be a free report (like this one), a free DVD, a free quote, a free audio. So, all these things can be available on the Internet.

Now, for example, if you’re a hairdresser you could put, “Hairdressing tips to sign up for a newsletter.” Simply these days “Sign up for our free newsletter” is not enough. You must give incentive for people to leave their name and email. You almost have to sell the fact of people submitting their name and email to you, so really think of the incentives, what’s the bonus.

I like to see a starburst on the website saying, “Free audio valued at $250 shows you the 7 mistakes of termite pest control people,” whatever your business is, “the 7 real estate mistake,” or “How to increase your turnover using accounting, tax reduction,” anything. Whatever your business is, there’s always something you can educate your end users and clients with, because people like to be educated; they don’t like to be sold, because when you educate, it actually sells itself naturally, which creates excellent systems.

So, think of ways to get people taking action. It might be in your voice on the website asking them to pick up the phone and call you now, or directing people to leave email, leave their name and you’ll get back to them within 24 hours. Or it could be a video of yourself talking on the Internet as well.

Mistake 10 – No Modern Technology

Which leads us to the tenth mistake, and it’s a lack of use of modern technology such as video and audio on the Internet.

Ten years ago, product demonstration videos for business were very, very popular. And they still are popular, but to use them on the website to show you your best use of products is very powerful. So, if you’ve got a product that can be demonstrated, put it on the Internet as a video.

If you’ve got a service that can be sold by showing, using pictures and words, put that on the website as well. You can use video to connect with your end clients and you can also get traffic.

If you can educate people, for example, you can actually go to UTube.com or Google video and put your videos up. That will also get you search engine traffic. Put an audio on your website, educate people about the uses of your business, or you can use it for the marketing, like I said earlier.

So, think of modern uses, because if you incorporate audio, for example, there’s a term called podcasting. Podcasting is you can go and talk about anything that you like and anything that ties with your business. You do that once or twice a week, you’ll get a lot of followers, a lot of listeners coming to your website. And you can suck in a lot of traffic using podcasting and video, when done correctly. So, use modern technology and don’t be scared of it.

Now, if you’ve got a TV commercial, put it on your website. Don’t be afraid to put it on your website, because if it’s sitting there, what’s the point? If you have to pay for it every time it gets aired at a television station; and I used to work in television, I know about this; it’s dead time.

But if you’ll put it on your website, you can make full use of your commercial and it doesn’t cost you any extra money when they play your commercial on your website. Same for your radio ad, put it online too.

You are welcome to pass this report on to other Australian business owners who may get benefits from the information presented.

Andrew Clacy is an Australian Internet Marketer who consults to business and home business. His main 2 sites are http://www.australianonlineseo.com and http://www.australianonlinemarketing.com/indexA.html

Article Source: http://www.thearticleshare.com

10 Mistakes Business Owners Make Online - Part 1 by Andrew C Clacy

Listed below, I have 10 mistakes that business owners make when they go online as the primary source of this information.

Just to give you a bit of background about myself, I’ve traveled around the world to as far as Costa Rica, Switzerland and Miami, USA to learn some really unique Internet marketing strategies. And what I’ve seen in my travels is that traditional brick and mortar businesses, when they build a website, they make a lot of mistakes and, consequently, they’re not making as much money online as they should be.

One thing I’ve seen since I’ve been selling business solutions for businesses online is the fact that a lot of businesses do not take action, and they concentrate too much on the prettiness of the website, and I’ll go into a bit of detail on that in a moment.

Along my way, I’ve also worked with some of the biggest names in Internet marketing who are internationally known. In fact, I’ve also shared the stage with some of the big names in Internet marketing as well. And I’ve spoken around Australia and New Zealand about Internet marketing in front of thousands of people, and I’ve also put on seminars myself.

Mistake 1 – Graphic Designers

The first mistake I’d like to start off with is a big mistake and, obviously, that’s why it’s number one. The biggest mistake I see business owners making on the Internet is the fact that they employ a graphic designer to build their website.

Now, I’m not saying graphic designers do not have a place. They do a great job, but it’s only one function of a website. In fact, if you’ve got a pretty looking website but no one’s coming there because the search engines can’t find you, or there’s no marketing structures or methods built into the website - so, in other words, it’s not selling, it’s just a glossy brochure.

Some companies do just need a website that is a particular site that is informative, but most websites owned by business owners really should have marketing built into their websites.

If you’ve got a great business but it’s in the middle of the desert and no one’s going past, what’s the point? It’s just like having a website that the search engines can’t see, because a lot of graphic artists put flash onto a website. Flash is one of those big animation type of websites and the search engines can’t see them. There’s nothing for them to read, so it throws them away.

Secondly, human visitors also click off the website too, because they don’t like to see that sort of stuff loading.

So, mistake number one is graphic designers who don’t understand marketing and they don’t understand search engines, so be careful, because what normally happens is the business owner will say to the secretary, “Can you look up a couple of places in the yellow pages or on the Internet?” And the secretary will go find a website that looks pretty.

This happens a lot. This is a very common mistake and it ends up costing the business owner a lot of money, because they keep going to different graphic artists and keep spending, when really the answer is never in the graphic artist. It’s in the marketing and the search engines. So, a graphic designer is the first mistake.

Mistake 2 – Static Content

The second mistake is static content on a website. What I mean by static content is by words on the website that do not update. There’s no connection between the business and the customers, or the clients. You’ve really got to have a website these days that can connect out, and there are many ways of doing that.

You can actually have a website that isn’t really a website, it’s actually a blog. What a blog can do is really get out further into the search engines, connect further out with your customers, and you can speak more directly on a regular basis because it’s very easy to update your blog. And your blogs can also automatically tell the search engines that you’ve updated the site.

Hence, blogs that actually look like a website can actually get higher up in the search engines. So, I believe the future of static html websites are on the way down, and updating content blogs that look like a website and function like a website are the way of the future.

The businesses that are embracing this idea are in the forefront of the people who leave this behind, because this is the way that businesses will be run. And it’s really good timely advice to go and get a website with all the correct functions. That’s really a blog.

Mistake 3 – No Marketing Structure

Another mistake, number three, and I’ve already touched on this, but no marketing structure in a website.

When, for example, you might go to a graphic artist to get a website made, the first question they generally ask is, “How many pages? What colors do you like? Do you want an ‘about us’ page? Do you want a home page? Do you want the ‘contact us’ page?” all that sort of stuff, which, yeah, that’s got its place, but really, what is your marketing structure?

How are you going to get the leads? How are you going to convert the leads from a lead to a sale? What structure’s in place in your office to handle the leads? What is your offline capacity to convert the leads? What’s your follow-up system? What have you got going?

Marketing structure, to me, is one of the most important elements of a website because, in the marketing itself, you can really make a big difference. In fact, one of the other mistakes I see with the marketing, while we’re on the subject, is the fact that it’s a lack of headline, a lack of ‘what’s in it for me’ when I see a website.

When I go to a lot of traditional business websites I see the same message; “Welcome to our website, this is us,” I like to see marketing. What’s in it for the end user? Why should they stop? What is going to grab their attention? Why should they take action now?

So, I want to see a headline there and I want to see it grab the attention of your customers. So, always think, “What’s in it for your customer?”

In fact, it’s the same with your yellow pages. In the yellow pages if you’ve got ‘Bobs Building’ next to ‘Free report: How to Avoid Building Mistakes’ as a headline, what’s going to grab your attention?

So, it’s a headline. Headlines are proven and have been around for years. I wonder why so many businesses don’t use them properly.

So really think about your marketing structure and message you are portraying.

Mistake 4 – No Follow Through System

The fourth mistake I see online, and this is a real big mistake, is the fact there’s a lack of follow-through systems on the Internet. There’s a lack of follow-up with email, follow-up offline through phone calls. This fits in with the marketing structure, but in itself it’s very powerful. Or when you haven’t got this going in your website, lack of follow-through, you can really lose out.

So, we want to see follow-through systems, and we’ll talk more about it later on. But when there is a lack of follow-through, again, there is no connectivity with the end customers. You can make a lot more money from your business by simply talking to them on a personal level.

In fact, a famous marketer, Jay Abraham, says one of the big things is to talk to your current customers often, because most businesses only concentrate on getting fresh leads, when that’s a big mistake.

You should actually be really out there looking as well for fresh leads, but at the same time talking to your current clients, making sure they’re okay. Because with some of your current clients, you’ll find the second sale to them is a lot easier than the first sale. So, you’ll make a lot more money by concentrating as part of your marketing system into follow-through systems.

You can also generate referrals from your customers when you connect with your clients more often.

Mistake 5 – No SEO

The fifth mistake I see online, and hardly any businesses do this, is have SEO in the budget. And what’s SEO? Search Engine Optimization. What are your search engine strategies built into your website or blog? What can you do to be found higher up in the search engines?

There are so many things that can be done, and, really, not budgeting for SEO is a huge mistake. You must allow some money to get higher up in the search engines under the correct key terms whether you’re a national, international, or local business. It doesn’t matter which way, you can get higher up in the search engines and a lot more traffic by having a budget for search engine optimization.

You need to found under relevant key terms, for example, Brunswick Hair Dresser if you own a Hair dressing Salon in Brunswick.

You are welcome to pass this report on to other Australian business owners who may get benefits from the information presented.

Andrew Clacy is an Australian Internet Marketer who consults to business and home business. He has spoken on stage with major American Internet marketers His main 2 sites are http://www.australianonlineseo.com and http://www.australianonlinemarketing.com/indexA.html

Article Source: http://www.thearticleshare.com

Search Engine Optimization, Google, And The Reptilian Code by Jerry Bader

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques.

Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria.

Their prime interest is in delivering their finely crafted, focused marketing message to their audience, not to search robots. Last I heard search engines are in the business of selling you their stuff not buying yours. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement. This secret is not much of a secret, in fact it is out there for all see; unfortunately most search engine crazed entrepreneurs choose to ignore it and instead look for an easy fix, a magic bullet, search engine nirvana.

Google’s Mission

Google’s success is based on two very simple facts: one, it is the best way to find what people are looking for on the Web; and two, it has parlayed this ability into a series of paid-for services. Pretty obvious stuff until you delve deeper into why and how this works. Google understands the same thing most extraordinarily successful companies understand and that is they know what you really want. The keyword here is ‘really:’ they understand the unconscious primal need to survive, to be the alpha-ape, to be first on page one of a search for whatever it is you do, because in the SEO game, if you ain’t on the leader board you ain’t in the money.

The Google Paradox

Here’s the problem: Google can only be successful as long as they deliver relevant search results to a vast Internet audience. If they fail to deliver appropriate search results people will stop using them and their paid-for services will decline. On the other hand, you as a business executive want access to Google’s vast audience, and the only way you think you can effectively gain this access is to appear on that first search page as close to the top as possible; and you really don’t give a damn how you get there. Enter the search engine optimization gurus, boffins, and Svengalis who provide the promise of survival of the most index-able.

So now we have Google who’s success is based on delivering relevant searches and SEO companies intend on manipulating this ability to place their clients on page one near the top. Google of course being a smart bunch of guys foils the SEOs by constantly changing their methods and algorithms and trumps them by placing paid-for results in the most prominent places. And the game continues, bringing in huge profits to Google and wonderfully large fees to the search engine optimization experts, leaving you paying the shot with little to show for it.

Just as an aside, I can tell you that most of our website traffic and subsequent inquiries and worldwide clients come from Google searches, and our website is mostly Flash, concentrates on Web-video and audio, and basically ignores most search optimization tricks. We rely on providing our audience and Google with relevant material.

Back to Basics

The lesson here is clear: sound marketing practices based on the way people think and act should be your number one priority, not blind faith in the manipulation of some constantly changing mathematical formula that is increasingly playing second fiddle to paid-for placement.

Persuasion Techniques

The ability to make money on the Web is not based on traffic but rather on your ability to communicate. High volume expensive traffic that leaves your site within seconds serves no financial purpose. You should be spending your marketing dollars on methods that grab visitors’ attention and deliver a focused, informative, entertaining and memorable marketing message that resonates with your audience’s unconscious desires formed in the primitive reptilian portion of the brain.

The Lustication-Justification Process

Sales are generated by creating what Clotaire Rapaille, the reigning superstar of market research, refers to as the process of lustication and justification. Lustication is the psychological trigger of desire that makes your audience want to buy your product or service, while justification is merely the rational excuse used to expend resources.

Decoding the Motivating Triggers

Rapaille’s work is all about decoding the motivating triggers that prompt a purchase. Once found, the job of the marketing effort is to stay on code. The major research effort is to get past the excuses, the justifications, the rational left brain thinking that appeases the accountants, engineers and programmers, and to get down to the nitty-gritty, the elements and primal coding that make us tick.

Rapaille believes words carry more than their literal meaning and are ripe with unconscious associations, not a surprising revelation since all communication whether verbal or nonverbal is based on the associations we make over a lifetime of experience. These shared associations form the basis of the code we are looking to play upon in our marketing.

Where most corporations and advertising agencies use focus groups as an exercise designed to cover their collective asses, Rapaille takes a different approach. As a trained psychiatrist, he organizes his version of focus groups in stages. During the first stage he allows his subjects to gain a sense of accomplishment by justifying their reasoning through logical and rational thinking that he completing ignores. In the second stage, he pursues the more relevant hidden aspects of desire, and that’s the ultimate sales trigger he’s looking for.

An Affordable Solution

Most businesses certainly can’t afford the fees of someone like Clotaire Rapaille, but if you free yourself from conventional thinking and the need to justify and rationalize everything you do then maybe you to can find the hidden triggers of desire that form the code you need to base your marketing on.

Humans have two fundamental needs, survival and improvement; these essential requirements are subdivided into our need for food, shelter, reproduction, acceptance, community, status, and knowledge; these are motivational triggers for everything your audience does and for every cent they spend. While you’re knocking your brains out competing for top spot on a Google search, the big boys are delivering what people really want, and laughing all the way to the bank.

If you want your share of the Internet pie, you best discover what really satisfies your audience’s hunger, because that’s the basis for a marketing message and website presentation that works.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads,  http://www.136words.com, and http://www.sonicpersonality.com.
Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Article Source: http://www.thearticleshare.com

Three Strategies To Increase Website Traffic by Richard Legg

No matter what your real purpose is for having a website, the fact remains that you want traffic to it.  Perhaps you put up a website to establish an online venue for your friends and family to get together and share messages, photographs, and whatnot.  Or perhaps you’re an online entrepreneur looking to market your business’ products or services to Internet users.  Whatever its purpose, a website needs traffic – the more traffic, the better.

But a perennial problem remains:  how do you increase website traffic?  Aside from shelling out money for those “traffic building” packages or paying for links (which is getting to be really hazardous to your website’s page rankings and overall standing with Google), there are still several strategies for driving traffic to your website – and keeping them there.  I’m going to present you with a few good ones:

Keyword Searches – There are several keyword tools on the Internet that can help you increase web site traffic, if you know how to use them properly.  I’m talking about tools like Yahoo!’s KW Selector Tool, Wordtracker, KWDiscovery, and Google’s KW Tool, to name a few.  Using these tools, you can search for high-traffic keywords or phrases that have some relevance to your business or website, but with very little or no advertisers using them at all.  These keywords will help you develop your business’ brand and your website’s exposure to search engines.

Just be sure to provide your visitors with the kind of content they’re looking for – whether in the form of listed resources, articles, multimedia, or the like.  Doing so will help your site get the best kind of publicity there is in the form of viral marketing – where word of mouth about the quality of your site spreads like wildfire, bringing more traffic to your website and keeping them there.

Controversy is the Key – Sometimes emotions get the better of people, especially when they see, hear, or read about something that they strongly feel about.  In this case, why not channel these emotions into traffic for your website?  Your main targets will be impassioned and (sometimes) overzealous Internet users who harbor strong feelings about a particular topic.  Just generate controversial content using articles, blog posts, videos, or statistical reports (whichever method is applicable).

After generating this content, you must be ready to defend your position through blog posts, comments, forums, and anything else that could be useful or appropriate.  If done effectively, this method will increase web site traffic for you through various sources, but most of it may come directly from the individual or organization you challenged.  Make sure that you handle all feedback and discussions in a professional manner, though.  Doing so will allow you to develop a respectable persona online, even with those whom you are disagreeing with.

Cover Important Events – Of course, the type of event varies according to your particular interests and the niche of your website.  Gaming expos, tech shows, the like – all can be taken advantage of to bring great and updated content to your website, and droves of traffic along with it.  Try to cover the event as much as possible by taking pictures, shooting some videos, making new friends and acquaintances, and taking detailed notes all the while.

Of course, make sure that everyone knows you’re going to feature all this stuff on your site within the next few days (the sooner the better).  You can really increase website traffic through this method, and the amount of traffic you can get may vary from hundreds to thousands, and maybe even tens of thousands.  It all depends on the popularity and size of the event itself.  As an additional tip, underground or exclusive events make for better coverage – but be sure to get permission first.

There are a lot more excellent strategies to increase website traffic, and I’m pretty sure you know a few others already.  Effective use of these methods will allow you to see a boost to your website traffic for a long time to come.

Richard Legg is a web traffic expert and generates over 1.5 Million visitors a year to his websites.  Discover how you can instantly increase website traffic for free at http://www.MyInstantTraffic.com

Article Source: http://www.thearticleshare.com

Get More Website Traffic by Richard Legg

One of the biggest problems that new webmasters have to face is how to get more website traffic as soon as possible – and keeping it. Actually, even a lot of veteran webmasters with several years of website and/or blogging experience have to contend with this problem as well. It’s no wonder that a whole new industry was born out of a single, concentrated need: getting more traffic to your site. Indeed, it seems that getting more and more traffic has become sort of a “Holy Grail” or a quest for webmasters.

I am not sure when or how it actually happened, but people have realized that just because you built it doesn’t mean it automatically counts. With the growth of the World Wide Web that has exploded into over a million websites and blogs, Internet users need a good reason to visit your site, and even more reasons to keep coming back. Without any idea of how or where to start, a newbie webmaster will definitely be lost before he can even get started with this task of generating traffic.

There exists a lot of solutions to this traffic generation problem, actually. You can do it the easy way and buy traffic from online vendors. This will result in your website being hit from all angles with automated programs. However, keep in mind that you’re only getting hits from machines, not real people. Your stats will jump, but your sales probably won’t.

A lot of people try setting up multiple websites or blogs that connect to your main site. This is actually a very effective way to build up your hit count, but only if your site’s content makes for excellent reading or viewing. Without quality content, your site will soon stagnate, and all the other connecting sites and blogs with it. If your site has quality content, then this should be no problem for you.

Another popular technique is utilizing the power of RSS (Really Simple Syndication) feeds. Create an RSS feed for your website and subscribe to others as well. Make sure that these other feeds are somehow related to your site’s niche, to get better results. However, this method has the same caveat attached to it as that of the multiple sites technique I have mentioned above, and that is to make sure that your site’s RSS feed provides interesting and quality content to your subscribers; otherwise, it’s pretty useless.

Although I haven’t used this next technique, I should mention it for the sake of variety. Traffic exchanges are another good source of traffic for sites, but although they can pile up the hits on your counter, most of the time the people visiting your site cannot be considered as targeted traffic. They are just there because of the credits they are getting from the traffic exchange program. If you are running an e-commerce website and this method is your only way of getting traffic, then I’m telling you now that you are doomed to fail.

There are a few side benefits of traffic exchanges, though. It can increase your website’s Alexa rating, which is factored in by some search engines when ranking your site. Thus, a higher Alexa rating may produce higher search engine placements, which in turn could translate into more targeted traffic this time around.

Richard Legg is a web traffic expert and generates over 1.5 Million visitors a year to his websites. Discover how you can instantly get more website traffic for free at http://www.MyInstantTraffic.com

Article Source: http://www.thearticleshare.com

7 Internet Marketing Secrets That Will Curl Your Toes by Jeff Casmer

Unlike other forms of marketing, online marketing allows you to determine your results almost immediately. Because of this, many marketers have shifted their marketing efforts to the web. However, just because you now have a means to determine which campaigns are producing results and which one are not does not mean that you will become a guru at internet marketing, not unless you learn these internet marketing secrets.

1) Website directory listing

A web directory is a web page which consists of organized, categorized links to other web pages.  Before you begin an online marketing campaign ensure that the website is listed on one of the major world wide web directories: DMOZ, Lycos, Yahoo, and Open Text. This will not only increase your traffic but it ensures that your prospective customers can continue to
find your marketing pages long after the launch of your campaign.

2) Generating Traffic

No website is profitable without traffic. In order to see results you must first generate traffic.  This can be done through, GoogleAdwords, article marketing, and exchanging links with other sites. Another popular method is to research other websites that have the audience you’re looking for and negotiate favorable ad rates for your online marketing campaign.

3) Specific marketing pages

Good marketing means knowing what you want your prospects to do.  Therefore, do not send your prospective buyers to a generic website, reason being they will not know what to do next. Whenever you are creating a marketing campaign online, provide a specific page for leading customers to your product or service. The fewer steps the customer has to take to get to the product and make the purchase the more consumers will buy.

4) Testimonials

Testimonials are still the number one leading way to sell your product or service. People feel more confident to buy when they get the opinions of previous satisfied customers. After each purchase ask the buyer for a testimonial, keep the convincing ones to show your prospects.

5) Make your offer magnetic

You want to draw your buyer in right away, so your offer should stand apart from those already on the market. A Free gift or trail is a great way to get peoples attention. You could offer a free 7 day trail or a free report.  Just be sure to keep your selling point outside the box and to test and measure its response.

6) Develop trust

No one wants to buy from a company that they feel wary about. Before you can see marketing results you need to establish trust with your prospective buyer.  Help them to see that they can feel safe, giving you their personal information and making the purchase.  Popular methods are by displaying safety and reliability icons such as BBB online and Verisign.

7) Give them your guarantee

Giving your customers a satisfaction guarantee or a money back guarantee is a surefire way to put your customers at ease.

Because internet marketing secrets allows you to find the right audience, and deliver your marketing message efficiently and effectively it has proven to be a very powerful marketing method. As an online marketer, or a local business wishing to do online marketing, you should apply the tips and techniques provided above to propel your success.  Using these internet marketing secrets will allow you to have a “hands up” on everyone else in the world of internet marketing.

Jeff Casmer is an internet marketing consultant and work at home business owner.  For more information on affiliate programs please visit his “Top Ranked” Best affiliate programs Directory gives you all the information you need to Work at Home in the 21st century.

Article Source: http://www.thearticleshare.com

The Truth About making money online by Tim Grice

Im sure you have all seen the many different work at home ideas and resources that are flying around the internet today. It is absolutely littered with so called gurus who want to sell you their master plans.

Did you know that only 5 percent of people who attempt to make money online will actually ever really make it. You see the problem is people enter this online world thinking that in a months time they are going to start making $100 a day and its not really their fault this is what they are been told when they purchase money making plans.

The real truth about making money online is that there is no real secret to it, it takes hard work dedication and patience and if youre not prepared to put it in you will not get it out. You will read lots of advice on how to make money and to be honest a lot of it is true but is over sold and misconceptions are given.
If you really want to make money online you have to get honest with yourself and know that if you want something worthwhile out you have to put something worthwhile in.

The next problem faced by the new money maker is the fact that results do not come immediately it takes time. It does not matter whether your affiliate marketing, blogging or doing SEO work you will not see significant results immediately and thats a fact. So I say again if you want results this month or even next month your looking at the wrong business.

If your still with me and determined to make a living online then you need to decide which area is right for you and I just want to give you a little bit of info about the areas I have experience in.

If affiliate marketing is something you could see yourself doing first of all you really need to study the markets you are thinking of entering, research, research and then research some more. Join forums relating to a that product and find out what people are really looking for. Once you have done this you need to decide how you are going to get traffic to the product and whether or not you are going to have your own web page. Are you going to use PPC advertising? If so research the cost, time, effectiveness everything. I personally use adwords without a website of my own and I have perfected my own method but it has taken me a year to do it and its only now I can honestly say Im living well.

I also dabble in blogging (doesnt everyone?) and I have really focused on SEO. This is a really frustrating way to earn money online put if you persevere with it the rewards are excellent. Again you need to read as much as possible and use trial and error consistently. It can take well over six months to get any website in the high rankings of the search engines but once you get there your site will be flooded with laser targeted traffic.

So the main things you need to know about making money online are, yes it is possible but you have to work extremely hard otherwise success will not come your way.

Still unsure what to do next?
Start Here! You need a
step by step program that gives you proven actions to take daily to ensure your
success.  One that provides ALL the tools you need including:

• 
  Your own personalized website.
  Start Here!

• 30 Day marketing course that really works!
  Start Here!

• 
  Tools to help you generate traffic.
  Start Here!

• 
  Ongoing training and support.
  Start Here!

• 
  Discussion forums to help answer your
  questions.  Start
  Here!

• 
  6 Award winning, proven income streams.
  Start Here!

The training, the support and the proven business
programs to make you successful.  Take a look at the

Plug-In-Profit
site and
read about the very best opportunity available online.  Providing FULL
support, guidance and advice, your own personalized website and all the tools
you need to succeed!

Tim has been making money online for over 3 years and has expertise in the areas SEO, Affiliate Marketing and Blog revenue. If you want to learn how to earn money online then visit his site Money Making Truth for free advice and resources.

Article Source: http://www.thearticleshare.com